cwduru

Professor, Mass Communication

About Candidate

Education

P

Ph.D, Mass Communication

2016
University of Uyo, Uyo

Ph.D, Mass Communication

M

M.A. Mass Communication

2009
University of Nigeria, Nsukka

M.A, Mass Communication

B

B.Sc, Mass Communication

2003
Imo State University, Owerri

B.Sc, Mass Communication

Work & Experience

M

Manager, Communications (full time consultancy)

May 22, 2024 - May 22, 2024
The World Bank Group/FGN: Nigeria Digital ID4D project

World Bank/FGN - Nigeria Digital ID4D Project • Led the project’s efforts in sharing information within/among ecosystem implementing partners. • Developed and implemented an efficient Communications Work Plan, in line with project Communications Strategy. • Planned, edited, wrote contents, and produced a variety of internal communications media, such as staff intranet, monthly e-newsletter, and quarterly hard copy magazine. • Developed regular electronic updates for dissemination to the presidency and all ecosystem implementing partners. • Led the implementation of the project’s communications strategy. • Handled the internal communication response to crisis • Delivered presentations at organisational events, drafted messages and scripts for senior executives for presentation. • Supported the project in capturing learning from various events, including roundtable sessions and workshops • Maintain quality assurance standards for all project communications and knowledge management products. • Led the implementation of communication strategies related to external, internal, public affairs and regulatory communications. • Internal and external communications advisory • Served as official spokesman of the project • Identified and secured speaking opportunities that positioned the project in the minds of stakeholders. • Ensured effective New Media visibility for the project. • Edited, generated contents, and ensured regular update of the Project’s Website • Established, managed, and sustained cordial relationship with media and communication stakeholders (journalists, online publishers, gatekeepers/editors, etc), as well as communication units/departments of all implementing partners. • Issued press releases and statements on project developments • Generated opinion articles to explain and promote project activities

A

Assistant Professor, Communication and Multimedia Design

February 1, 2020 - August 1, 2022
American University of Nigeria, Yola, Adamawa State

•Taught assigned courses at undergraduate and postgraduate levels •Utilized multimedia strategies and technology to convey information in fresh and interesting ways. •Developed and updated source syllabi to comply with changing course plans. •Implemented diverse instructional approaches to engage students and promote deeper understanding of material. •Used different instructional techniques to obtain and retain student interest in subject matter. •Created, distributed, and reviewed course syllabi for accuracy and compliance with established guidelines. •Educated students in strategies for utilizing core principles of discipline to address practical problems in field. •Research

L

Lecturer 1, Mass Communication Department

May 22, 2024 - May 22, 2024
Madonna University, Nigeria, Okija campus, Anambra State

• Demonstrated expertise in Public Relations and Print Journalism by offering engaging, insightful communication teaching and resources at the undergraduate and Postgraduate levels. • Resuscitated the moribund Madonna Journal of Communication Studies -MAJOCS, as Head of Department. • Reduced time of response to enquiry and correspondences from the postgraduate school, as Post Graduate Representative for the Department of Mass Communication. • Created and saw to the inauguration of the Madonna University chapter of the Nigerian Institute of Public Relations Students' Association -NIPRISA. • Built learning and citizenship skills to help with personal growth in addition to increasing academic knowledge. • Selected, organised and distributed materials and supplies to meet classroom instructional needs. • Prepared and implemented lesson plans covering required course topics. • Cultivated relationships with parents for complete support network. • Guided students through exercises to challenge personal worldviews and open individual minds to different approaches. • Utilized multimedia strategies and technology to convey information in fresh and interesting ways. • Developed and updated source syllabi to comply with changing course plans. • Implemented diverse instructional approaches to engage students and promote deeper understanding of material. • Used different instructional techniques to obtain and retain student interest in subject matter. • Led interesting and diverse group activities to engage students in course material. • Created, distributed, and reviewed course syllabi for accuracy and compliance with established guidelines. • Educated students in strategies for utilizing core principles of discipline to address practical problems in field. • Developed a Public Relations strategy for the University and supervised the take-off of the Public Relations Unit of the University, which has reduced tension and crises caused by mismanagement of information and situations, particularly, involving staff and students at the university. This, I achieved, as Chairman of the University's Public Relations committee.

L

Lecturer, Journalism

May 22, 2024 - May 22, 2024
International Institute of Journalism - IIJ, Port Harcourt Centre

• Taught Journalism and communication courses • Supervised research students/candidates • Research • Others

S

Senior Special Assistant, Media, and Communications

June 1, 2019 - January 14, 2020
Office of the Governor of Imo State - Owerri, Nigeria.

• Effectively managed the Deputy Governor's communication through the implementation of strategic communication activities • Strengthened government-media relations through regular engagements, proactive communication, and participatory media approach • Enhanced media visibility of the Deputy Governor through timely and strategic use of public relations tools. • Reduced misrepresentation of government positions, programmes and activities through content generation and dissemination • Managed rumours and reduced misinformation through the timely/regular media/citizens' engagement sessions on government plans, achievements, programmes and challenges. • Created two-way communication flow between the government and the citizens through live, broadcast, phone-in interactive programmes, allowing citizens to ask questions, raise concerns and get explanations, while also engaging the youth through the social media. • Minimized negative publicity, through proactive communication and other rumour management strategies. • Increased the chances of success of government programmes through strategic advocacy and communication activities. • Closed gaps in communication and understanding of government programmes and activities by speaking publicly at interviews, press conferences and public presentations. • Followed government presence in the media through Media monitoring and content analysis, while responding when necessary. • Ensured effective delivery of government messages and positions through Speech writing for the Deputy Governor and sometimes the Governor. • Cultivated network of print, broadcast and new media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information. • Devised public relations strategies to engage with and influence public in support of government programmes and activities • Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends. • Authored press releases and communications materials to share vital information and promote intended message. • Worked closely with the Correspondents' Chapel, Independent (local) publishers, Nigeria Union of Journalists and Nigerian Institute of Public Relations to maintain optimum levels of communication for the effective and efficient collaboration on information management. • Initiated two key partnerships which resulted in 54% increase in citizens participation in government activities. • Maintained smooth operations of government through effective and efficient communication and stakeholders’ engagement. • Handled the day-to-day running of the Communication Bureau in the Deputy Governor's Office, ensuring high levels of productivity, while coordinating the State Government's Communication Council. • Delivered an exceptional level of service to citizens and the mass media community by listening to concerns, answering questions and communicating government activities, plans and programmes proactively. • Managed team of 27 employees, overseeing the hiring, training, and professional growth of employees in the Communication Bureau of the Deputy Governor's office. • Responsible for creative design for stakeholders' engagement projects. • Carried out day-day-day Communication/Public Relations duties accurately and efficiently. • Worked closely with the Deputy Governor of Imo State to establish and deliver to governance needs.

M

Media and Communications Consultant

May 22, 2024 - May 22, 2024
Justice For All- British Council - Abuja, Nigeria

• Coordinated media legislative advocacy efforts by developing and implementing strategic communication activities. • Coordinated the design, development and management of the project’s public affairs and public awareness communications programmes, such as public communications, studies, reports, workshops, conferences, media engagement, etc. • Coordinated the dissemination of information on projects developments • Developed and led the implementation of the Communication Strategy for the J4A Programme. • Enhanced the capacity of media and civil society stakeholders on anti-corruption and other Governance initiatives. • Closed knowledge gaps through capacity needs assessment and delivery of well researched training contents • Worked closely with partners and media organizations to organize periodic media roundtable on relevant burning National issues to underscore the need for strengthening institutional mechanism to address them. • Organized periodic anti-corruption public debate to galvanize public demand advocacy for increased performance and oversight of anti-corruption agencies and stakeholders. • Worked closely with key anti-corruption media practitioners in setting the agenda for national discourse on the need for relevant legislation. • Facilitated effective media coverage of stakeholders' roundtables organized by J4A towards the passage of pending anti-corruption bills • Coordinated the active participation of media organizations in J4A's anti-corruption support activities, thereby increasing media visibility of the programme by about 80%. • Coordinated the production of a monthly “J4A in the Media” report. • Facilitated legislative retreats for relevant committees of the National Assembly to deepen their understanding of pending anti-corruption legislations, thus increasing their chances of passage. • Facilitated monthly media review of anti-corruption related international cooperation instruments (agreements and treaties) to increase opportunities for Nigeria's ratification, domestication or compliance to those treaties as may be appropriate. • Planned communication tactics for various programme's activities. • Communicated with local media about programme's news and events. • Researched programme needs, goals, competitors, and industry trends to guide public relations presentations and planning. • Cultivated network of print, broadcast and new media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information. • Authored press releases and communications materials to share vital information and promote intended message. • Devised public relations strategies to engage with and influence general public in support of accomplishing programme objectives. • Improved programme annual performance appraisal by 50%. • Initiated two key partnerships which resulted in the passage of key legislation of interest • Supported the production of newsletters and bulletins for internal and external stakeholders and periodic summaries for all staff on developments in the project • Created boardroom and courtroom multimedia presentations including video and text- sync'd depositions for enhanced understanding. • Worked closely with Component 3 team to maintain optimum levels of communication for effective and efficient programme delivery.

E

Editor/General Manager

May 22, 2024 - May 22, 2024
Royal Communications Group (New Kingdom Trumpet Ltd) - Calabar, Nigeria

• Read copies to detect and correct errors in spelling, punctuation, and syntax. • Allocated print space for story text, photos, and illustrations according to space parameters. • Planned the contents of publications according to the publication's style, editorial policy, and publishing requirements. • Verified facts, dates, and statistics, using standard reference sources. • Reviewed and approved proofs submitted by composing room prior to production. • Supervised the progress of individual departments and the overall progress of the company. • Set business goals and assign targets to the employees and ensure that the employees are providing productive results for the company. • Networked with other potential clients and competitors in the market and get business tactics and ideas from them. • Developed strategies to boost sales and profits of the company and plan the future prospects of the company. • Brought new and innovative ideas to the business and looked for opportunities to expand and create a goodwill in the market. • Collaborated with graphics department to develop and implement visual elements such as digital scoreboards. • Developed and optimised online and print strategies to maximise coverage, advertiser investment and subscriptions. • Promoted articles through social media platforms. • Reviewed each article for accuracy and compliance with quality standards. • Planned budgets and negotiated contracts with freelance writers. • Worked closely with writers to maintain voice while removing spelling, grammatical and accuracy problems. • Provided concise and constructive editorial feedback to writers. • Wrote headlines and summaries for each article. • Determined whether a piece was ready for publication and approved final versions. • Worked with reporters to assess stories and improve quality of work. • Interviewed sources and developed relationships with informants to obtain stories. • Guided and motivated staff to achieve demanding targets under tight deadlines. • Monitored breaking news and assigned coverage.

H

Head of Media and Communications

May 22, 2024 - May 22, 2024
Community Social Humanitarian Project-COSHUP - Abuja, Nigeria

• Performed daily media monitoring to scan news items on the industry and on other related developments, responded when necessary and generated reports. • Coordinated the overall design, development and management of the project’s public affairs and public awareness communications programmes, such as public communications, studies, reports, workshops, conferences, media engagement, etc. • Developed and led the implementation of a Communication Strategy for the Programme. • Coordinated the dissemination of information on projects developments • Led the production of newsletters and bulletins for internal and external stakeholders and periodic summaries for all staff on developments in the project • Drafted Press statements on company developments, events and activities, as well as holding Statements on developing issues that required company response. • Drafted articles/features on topical issues that were of interest to the organisation and circulated same to media contacts. • Profiled the media to keep track of changes of practitioners and their media for deeper engagement. • Maintained regular contacts and interaction with the media • Produced the In-house Publication of the Organisation. • Headed and coordinated the Media and Publicity Unit of the organisation. • Initiated and ensured successful execution of media and publicity campaigns. • Advised the Country Representative and Management on Media and publicity related issues. • Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends. • Organized Press briefings and Conferences to inform the world, through the media on developments in the organisation • Activated dispute resolution processes with community stakeholders, with the view to ensuring cordial relationship with communities of operation and reducing tension. • Engaged with agro-based SMEs, Industry Influencers and Networks • Identified conflict early warning signs and responded appropriately to prevent same.

A

Assistant Editor

May 22, 2024 - May 22, 2024
Niger Delta Standard Newspapers - Port Harcourt, Nigeria, Nigeria

• Handled internal staff correspondence through emails and scheduling. • Reviewed each article for accuracy and compliance with quality standards. • Collaborated with specialists such as artists and analysts to execute successful content. • Expanded subject matter of publication by developing streamlined brainstorm processes and storyboarding. • Selected and prepared content photos • Provided concise and constructive editorial feedback to writers. • Assisted in hiring and training interns on company procedures and style guidelines. • Drafted assignment forms and style guidelines for a team of 43 reporters. • Pitched stories weekly, storyboarded them and assigned writing to various reporters. • Worked with digital artists, post-production team members and other specialists to produce successful content. • Managed EICs calendar of meetings, editorial tasks, and overall publication. • Reviewed and edited final copy for accuracy and oversaw all phases of production. • Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables. • Wrote, edited, and produced stories for multiple platforms, including Internet and digital channels. • Followed through on beat sources, contacts, and leads to gather information for stories. • Evaluated and followed up on news leads and news tips to develop story ideas. Political Editor (Oct. 2008 – Dec. 2009) Senior Political Correspondent (April – Sept. 2008) Correspondent (Jan. 2007 - April,2008)

Skills

• Excellent written and oral communication skills
99%
• Outstanding Research and ICT skills
95%
• Deep understanding of effective communication strategies and advocacy tools
99%
Teaching/knowledge transfer
97%
• Public Relations: Media Relations, Government Relations, Community Relations and stakeholders' engagement
99%