Rasheed Olalekan Lateef

Asistant Lecturer
March 17, 1997

About Candidate

As a passionate and seasoned professional, I possess a burning desire to share my knowledge and expertise in Public Relations and Advertising with the next generation of industry leaders. Guided by a commitment to excellence and armed with a wealth of practical experience, I am dedicated to empowering students to thrive in the competitive landscape of communications.

In my captivating lectures, I weave together theory and practice, seamlessly bridging the gap between academia and the real world. By incorporating contemporary case studies, cutting-edge trends, and innovative strategies, I aim to ignite students’ curiosity, fuel their creativity, and equip them with the skills needed to conquer the challenges of tomorrow.

My teaching philosophy revolves around fostering a collaborative and interactive learning environment, where students are encouraged to engage in lively discussions, explore their own ideas, and push the boundaries of conventional thinking. By integrating hands-on projects, group exercises, and industry simulations, I provide students with invaluable opportunities to apply their knowledge and develop a comprehensive understanding of the PR and Advertising landscape.

With my unwavering dedication to student success, I go above and beyond the traditional classroom setting. Through mentorship and personalized guidance, I empower students to identify their unique strengths and aspirations, helping them chart their paths toward remarkable careers in the field.

Furthermore, I recognize the power of networking and industry connections in PR and Advertising. As an influential figure in the industry, I actively foster relationships with professionals, agencies, and organizations, providing students with exclusive access to internships, job placements, and exciting industry events.

In me, you’ll find an instructor who embodies a rare blend of academic prowess, practical expertise, and unyielding enthusiasm. Together, let’s shape the future of Public Relations and Advertising education, nurturing a new generation of savvy communicators who will leave an indelible mark on the world stage.



BSc (Hons.) Mass Communication

Kwara State University, Malete (KWASU)

I Studied BSc Mass Communication from the prestigious Kwara State University, Malete where i Majored in Public Relations and Advertisment (PRAD) and minored in Broadcasting, and graduated with Second Class Upper Division with a CGPA of 3.17/4.0.


MSc Mass Communication

Wellspring University, Benin city, Edo State

I'm currently sudying Masters of Science in Mass Communication at the prestigious Wellspring University where I studied Advance (PRAD) courses and Digital Communications. though currently on a GP of 4.0/5.0, and I've done several research publications with my departmental lecturers which has helped me advance my research acumen. I'm currently undertaking my thesis as the final work needed to be done for the award of the degree.


Brand Management Certification

University of London, London

I undertook a short time professional brand management certification course with the university of London in conjuction with London Business School where I was exposed to the nitty-gritty of Brand management, Marketing communication, Brand Alignment etc


Marketing and Communication Certificaton

International Business Management Institute (IBMI) Berlin, Germany

I undertook a few months professional certification course with a Business school in Germany where I learnt alot of about Marketing and communicaion, Market growth and Management in line with digital marketing and advertising which has helped contributed to my growth as an advertising and publication expert


Project Management Essential Certification

Management and Strategic Institute (MSI), USA

I took up a course in Project Management to understand how to effectively and successfully management human and resources for effective result. While in this course I learnt about team management, team work, Human Resource Management (HRM).


Fundamental of Digital Marketing certification

Google Digital Skills for Africa

learnt everything digital marketing which include Social Media Marketing (SMM), Content Marketing (CM), Search Engine Marketing (SEM/SEO), Customer Online Reputation Mangement (CORM), Pay Per Click Advertising (PPC Advertising) etc.

Work & Experience


Television Programme and Field Reporter Intern

June 1, 2019 - September 1, 2019
Nigeria Television Authority (ETV) | Yaba, Lagos

Built stories from ground up through final delivery with complete narrative and creative control. Planned top-notch news coverage by working closely with editors and cultivating sources. Wrote fresh, informative and captivating content for different audiences. Fleshed out stories by selecting pertinent details and writing pieces. Planned and reported stories through in-field communication and interviews. Collected media data about topics of interest using online commentary platforms. Pitched stories relevant to coverage area. Shot and edited video footage for news events.


Researcher & Digital Strategist

November 1, 2020 - June 1, 2021
Digital Career Skills for Initiative Africa | Minna, Nigeria

Customised information, wording, and voice create exciting content for different audiences. Used content management tools to curate materials and eliminate inaccurate pieces. Brainstormed new approaches and ideas to improve content strategy. Presented advertising information in an optimal manner in collaboration with the creative team. Revised written material, incorporating technical feedback and creative changes. Presented drafts and ideas to assigned team. Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material. Conducted research and interviews to determine which initiative’s features should be promoted. Edited existing written materials as necessary, and submitted copy for approval by team lead.


Document Control Intern (NYSC)

July 1, 2021 - April 1, 2022
Edo State Geographic Information Service (EdoGIS)

Avoided revenue losses with diligent attention to customers' needs and complaints. Met inbound customer needs while maintaining strict performance targets. Referred unresolved customer grievances to designated departments for further investigation. Resolved customer grievances consistently, collaborating with team members to achieve creative solutions. Resolved issues based on thorough investigations of concerns. Complied with corporate regulations, policies, and procedures to maximise safety, security, and overall trust in the organisation and employees. Responded promptly to customer, vendor, and staff questions and quickly resolved issues, cultivating strong, long-term relationships. Organised files and records and handled other support tasks, freeing up managers to take on more pressing responsibilities.


Digital Marketing and Media Publicity Manager

August 1, 2022 - February 1, 2023
Tough Engineering Properties and Construction Limited

Handled social media management for the company which include creating social media campaigns and content that represent the company well. Attend to media issues and manage image crisis with well-planned strategic communication approaches. Increase company’s awareness in the media especially for the specific company’s product (Stockholm megacity estate) Handled company’s graphic designs and other communication contents. Helped in formulating marketing policy for company’s products and device means of penetrating into the market. Increase company’s social media followers especially Instagram from 24 followers to 2,500 within the space of a week using paid promotion that also helps in increasing company’s awareness to targeted clients via popular social media platform.


Research Assistant

June 14, 2024 - June 14, 2024
Brain House Institute, Ilorin

Wrote several Undergraduates Academic research Project Grant writing for businesses


Group Coaching, Department of Mass Communication

September 1, 2019 - June 14, 2024
Kwara State University, Nigeria

Teaching a class of 350 undergraduate students Year 1-3 ( Writing for Mass Media, New Media Technologies, Communication theories, Mass Media and Society, Communication Research, International Communication, PR writing and Media Relations, Development Communication, Comparative Media system)


Teaching Assistant, Department of Mass Communication

February 1, 2021 - August 1, 2022
Lens Polytechnic, Nigeria

Taught National Diploma (ND) and Higher National Diploma (HND) students practical courses on New Media technologies, Investigative Journalism, PR and Advertising Campaign Planning, and Data Analysis


Graphic & UI/UX Design
Web Design & Development
Data Analysis
Digital Marketing
Content Writing
Project Management
Communicaton Skills